Yesterday I had a chance to address the largest marketing conference in Kazakhstan: Kazakhstan Marketing Conference 2020.

Almaty, as a city, has made a positive impression on me, whereas the conference itself turned out to be highly professional event, filled with plenty of smart, versatile and kind people.

A pleasant bonus for conference participants: presentation of my speech available on slideshare (careful, VPN!), so one can recall what it was about.

Apart from the speech, in the main forum’s section I was holding a masterclass on “How to construct a comprehensible technical specification on analytics?”.
And, within the framework of work with the audience, we managed to formulate points for a template of a technical specification.

Sharing the template, it will be helpful for those, who faced with difficulties in translating of a task from business language to the technical one.